As a designer at Grebban I've been part in the new e-commerce and visual identity for Rum21. Rum21 is one of Sweden’s most renowned online design stores. The site and identity were built around the concept ”Through time” which symbolizes the long life span of classic furniture and design items. We chose classic typefaces like Futura and Univers and based the UI on a solid grid. On top of that we added smart features like quick shop and favorites.